We work closely with each client to ascertain their objectives and to set clearly defined goals that are realistically achievable within given time frame.
We identify and demographically profile those individuals within the market area who have the greatest potential to use the client’s products or services, or respond favorably to a client's advocated position.
We work with the client to establish a marketing communications budget that is accommodating to the client’s current financial position, yet responsive to market factors and conditions.
We develop messages designed to “speak” to the identified “target market” utilizing words and images reflective of their lifestyle and demographic status.
We determine which media will most effectively and efficiently deliver the client’s message to the targeted market segment while remaining within budgetary parameters.
We measure the response to the messages and the overall success of the Strategic Marketing Communications Plan in terms of client goal achievement.